RESPECT, Stylin' On You Featuring Dee & Ricky

Don't let the playful design fool you-there's nothing simple about what twin brothers Dee (right) and Ricky Jackson (left) have done. Born and raised in Staten Island public housing, Dee and Ricky flipped a unique twist on a popular children's toy into a booming line of accessories coveted by the fashion elite and instantly recognized around the world. But the brothers' growing empire doesn't stop there. They recently opened their own restaurant in Brooklyn, and they continue to pursue collaborations in any and every field, including watch design. Dee and Ricky's signature G-Shock incorporated their love for Legos into a design that popped with primary colors and popped off the shelves. "We just wanted it to be simple, cool," Ricky said, of the Dee and Ricky G-Shock. "Like, how could you make it simple yet really bombast?" The approach worked. It's not a game.